LaunchFlow Complete
From concept to App Store launch
From £15,000 · From 12 weeks
What you get
LaunchFlow Complete is the full journey — from your initial idea to live apps on the App Store and Google Play. It includes everything in Sprint, plus native app builds, app store submissions, and production-ready infrastructure.
Everything in Sprint
Web prototype, user testing, and validation — the same proven first steps.
Native iOS and Android apps
Built from the validated prototype using React Native and Expo — no rewrite, no starting over.
App Store and Google Play submission
We'll work together on screenshots, descriptions, and compliance — I guide you through the submission process for both stores.
Production infrastructure
Authentication, data storage, push notifications, analytics — everything you need to run in production.
Over-the-air updates
Push updates to users instantly without waiting for app store review cycles.
How it works
Discovery and planning
We map out the full product — features, user flows, technical requirements, and a delivery timeline.
Web prototype (4 weeks)
Build and test the core experience as a web app. Validate with real users before scaling.
Native app build (4 weeks)
Extend the validated codebase into native iOS and Android apps with platform-specific polish.
Testing and refinement (4 weeks)
Beta testing, performance tuning, and final refinements based on user feedback.
App store launch (2 weeks)
Submission to the App Store and Google Play.
Why not build native from day one?
Building native iOS and Android apps separately costs 2–3x more and takes twice as long. Starting with a web prototype lets you validate the idea first, then expand to native apps from the same codebase. This approach saves 6–12 weeks and £15–30k compared to building native apps first.
What happens after launch?
LaunchFlow Complete gets you to market. After that, I offer ongoing maintenance, Expo SDK upgrades, new features, and performance tuning on a retainer basis. Your app keeps improving as your audience grows.
Ready to build your app?
Not sure if you need Sprint or Complete? Start with the free App Readiness Scorecard.